Exercise 03: Prototype (10%) Exercise 04: Finishing (10%)
Prototype 1 Prototype 2 Prototype 3 Final product
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Exercise 02: IDEATION
MIND MAP This is the mind map explaining how we solve the problems we found while designing our product.
Project 1 Brand Extension
Exercise 1: Brand - X = Fossil Brand - Y = Tech accessories 1.What is the history of the company? Fossil Group, Inc. , is an American fashion designer and manufacturer founded in 1984 by Tom Kartsotis and based in Richardson, Texas Their brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit , WSI, and Zodiac Watches . Fossil also makes licensed accessories for brands such as BMW, Puma, Emporio Armani , Michael Kors , DKNY , Diesel , Kate Spade New York , Tory Burch , Chaps, and Armani Exchange . References: https://www.fossilgroup.com/brands/ 2.What are the products of Fossil? Fossil's products are watches, wallets, jewelry, perfume , leather products. References: https://fossilmy.com 3.Who are the other competitors? Fossil competitors include Tophatter, Seiko and Misfit. Reference: https://www.comparably.com/companies/fossil/competitors 4.What problem do t...