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Project 2: Sports Gear

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  Report Name: Ooi Jun Kai Student ID: 0207157 PROJECT 2: SPORTS GEAR Prototype 1 A baseball bat is a smooth wooden or metal club used in the sport of baseball to hit the ball after it is thrown by the pitcher. The bat's form has become more refined over time. In the mid-19th century, baseball batters were known to shape their own bats by hand, which resulted in a wide range of shapes, sizes, and weights. For example, there were flat bats, round bats, short bats, and fat bats. Earlier bats were known to be much heavier and larger than today's regulated ones. During the 19th century, many shapes were experimented with, as well as handle designs. Today, bats are much more uniform in design. It is designed to hit a ball with high force in a small area. Compared to metal clubs, wooden clubs are much lighter than metal ones. So, a wooden bat is easier to perform a swing continuously. With the force combined with the bat’s hardness, it could be a lethal weapon to damage ...

Exercise 03: Prototype (10%) Exercise 04: Finishing (10%)

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Prototype 1  Prototype 2 Prototype 3  Final product

Exercise 02: IDEATION

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MIND MAP   This is the mind map explaining how we solve the problems we found while designing our product.          

Project 1 Brand Extension

  Exercise 1:  Brand - X = Fossil Brand - Y = Tech  accessories 1.What is the history of the company? Fossil Group, Inc. , is an American fashion designer  and manufacturer  founded in 1984 by Tom Kartsotis  and based in Richardson,   Texas  Their brands include Fossil, Relic, Michele Watch, Skagen   Denmark,  Misfit , WSI, and Zodiac Watches . Fossil also makes licensed accessories for brands such as BMW, Puma,  Emporio   Armani , Michael Kors , DKNY , Diesel , Kate Spade New York , Tory Burch , Chaps, and Armani Exchange . References:  https://www.fossilgroup.com/brands/ 2.What are the products of Fossil? Fossil's products are watches, wallets, jewelry, perfume , leather products. References:  https://fossilmy.com 3.Who are the other competitors? Fossil competitors include Tophatter, Seiko and Misfit. Reference: https://www.comparably.com/companies/fossil/competitors 4.What problem do t...